Digital Marketing — ModCASA
Deliver data-driven campaigns to spur real growth in Dubai & Sharjah
Cut through the noise. ModCASA designs, develops and streamlines multi-channel digital marketing initiatives that transform browsers into leads and customers - customised to UAE audiences and scalable.
Why Brand Identity Matters
Visibility through the web is now at the core of revenue increase. In Dubai and Sharjah where the competition is high and audiences are digitally literate, integrated digital strategy translates awareness into actual business outcomes.
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Advertise to high-value customers in search, social, display and email.
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Continuous optimization of customer acquisition costs.
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Find the lost coin by tracking, attribution and testing.
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Target high-value customers while optimizing acquisition costs through data tracking.
Our Brand Identity Solutions
End-to-end identity packages tailored for UAE businesses — bilingual and practical for online + offline use.
Core deliverables
Search Engine Marketing (PPC) — Dedicated Google Ads and Bing campaigns of high-intent keywords, smart bidding, ad extensions and conversion tracking to convert qualified leads.
Social Advertising — Direct campaigns on Meta, LinkedIn, TikTok and X — lead generation, catalog sales, app installs and platform-specific remarketing.
Display & Programmatic — Brand recognition and remarketing in high quality inventory with programmatic purchases, audience and A/B testing.
Content Marketing / Copywriting — Blog posts, landing pages, whitepapers and case studies optimized to attract search engines and populate your funnel.
Email & Marketing Automation — Drip campaign segments, transactional email and CRM automation that nurture leads and foster lifetime value.
Conversion Rate Optimization (CRO) — Landing page testing, heatmaps, funnel analysis and UX enhancement to boost conversion rates and campaign ROI.
Performance Analytics & Attribution — Custom dashboards, multi-touch attribution and campaign analytics so you can see what works and where to invest next.
Local & Multilingual Campaigns — UAE-optimised campaigns using bilingual creatives (English/Arabic), emirate-specific geo-targeting and localisation.
Optional add-ons
Advanced SEO and technical audits
Video advertising campaigns (YouTube, TikTok)
Marketing automation platform setup and training
Conversion funnel consultation and redesign
Technical & delivery
Custom analytics dashboards with real-time tracking (GA4, server-side).
Multi-touch attribution modeling for accurate ROI measurement.
A/B testing frameworks for continuous optimization.
CRM integration and lead routing automation.
Why Choose ModCASA
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UAE market experts: Campaigns that factor in local search patterns, high season and cultural specifics throughout Dubai and Sharjah.
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End-to-end execution: Strategy to media buying to analytics — one responsible team.
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Data-first optimisations: Real-time bid/creative optimisation to achieve low CPL and high ROAS.
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Clear reporting: Accessible dashboards and monthly feedbacks with practical suggestions.
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Scalable solutions: From one-off campaign bursts to ongoing growth retainers that scale with your business.
Who Can Benefit
Dubai, Sharjah real estate brokers and developers.
Retail, e-commerce and F&B brands in search of increased sales.
Business to Business companies and professional services requiring certified leads.
New businesses and SMEs with a goal of creating a repeatable customer acquisition.
Tourism and resident experience based businesses in hospitality groups.
Our Process — How We Work
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Discovery & KPI Alignment
Goals, audiences, conversion metrics and budgets.
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Strategy & Channel Plan
Channel mix, messaging and test roadmap.
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Creative Production
Ads, landing pages and performance-optimized content.
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Campaign Creation and Deployment
Tracking, attribution, conversion pixels and compliance setup.
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Active Optimisation
Bid management, creative rotation and audience refinement.
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Reporting & Strategy Reviews
Weekly/Monthly report, insights and forward planning.
Campaign strategy and arrangement: 7-14 days; can realize results within weeks according to budget and goal.
FAQs — Brand Identity
How much should I budget for digital marketing in Dubai & Sharjah?
Budgets vary by goal. SMEs often start with AED-equivalent USD 1,500–5,000/month for ads; growth-stage campaigns usually require higher spends to scale. We'll provide a recommended budget during strategy.
How do you measure success?
We monitor business-related KPIs: CPL (cost per lead), CPA (cost per acquisition), ROAS (return on ad spend), LTV, website conversion rate and engagement statistics.
Do you make landing pages and monitor conversions?
Yes - we create and A/B-test conversion-optimised landing pages and put tracking (pixels, GA4, server-side tracking) in place with your CRM.
How long before I see ROI?
Paid campaigns can drive leads quickly (days to weeks). Sustainable ROI typically requires 2–3 months of testing and optimisation for the best CPL/ROAS.
Do you manage advertising compliance for the UAE?
Yes. We ensure ad creatives and targeting comply with local advertising rules and platform policies and advise on cultural sensitivities.
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